Sunday, October 17News That Matters

Tag: Online Advertising

Instagram Struggles With Fears of Losing Its ‘Pipeline’: Young Users

Technology
With the leadership changes, Facebook went all out to turn Instagram into a main attraction for young audiences, four former employees said. That coincided with the realization that Facebook itself, which was grappling with data privacy and other scandals, would never be a teen destination, the people said.Instagram began concentrating on the “teen time spent” data point, three former employees said. The goal was to drive up the amount of time that teenagers were on the app with features including Instagram Live, a broadcasting tool, and Instagram TV, where people upload videos that run as long as an hour.Instagram also increased its global marketing budget. In 2018, it allocated $67.2 million to marketing. In 2019, that increased to a planned $127.3 million, then to $186.3 million last ye...
New Digital Companies, Old Ad Habits

New Digital Companies, Old Ad Habits

Technology
This article is part of the On Tech newsletter. Here is a collection of past columns.I don’t have anything against ads. They make it more affordable for us to watch “Monday Night Football” and read The New York Times. I love a well-made weepy TV commercial.What I don’t love are young companies that are becoming addicted to ads — to our detriment and maybe theirs.DoorDash this week started giving more prominent placement to restaurants that pay for their listings to appear when people search for pizza or tacos. Its competitors Uber Eats and Grubhub offer similar ads. Instacart, a grocery delivery start-up, is further expanding its paid product placements. Even Amazon keeps turning over more shopping real estate to merchants that pay to blare their dog beds at us.At their best, ads can help ...
Google Stops Serving Ads on Climate Change Misinformation

Google Stops Serving Ads on Climate Change Misinformation

Technology
Google said it will no longer display advertisements on YouTube videos and other content that promote inaccurate claims about climate change.The decision, by the company’s ads team, means that it will no longer permit websites or YouTube creators to earn advertising money via Google for content that “contradicts well-established scientific consensus around the existence and causes of climate change.” And it will not allow ads that promote such views from appearing.“In recent years, we’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” the company said.The policy applies to content that refers to climate change as a hoax or a scam, denies the long-term ...
TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

Business
TikTok has an advertising problem. On Tuesday, the company rolled out a new plan to help deal with it.For years, homemade videos that function more or less like commercials have received hundreds of millions of views on the app — and in many of those cases, TikTok hasn’t earned a dime. In June, the singer Walker Hayes posted a video of himself dancing with his daughter to “Fancy Like,” his country pop song that prominently name checks the restaurant chain Applebee’s. The clip inspired copycat videos and led to an Applebee’s television campaign featuring the song.Last year, Nathan Apodaca, a TikTok user who posts as 420doggface208, went viral with a clip showing him riding a skateboard while swigging Ocean Spray Cran-Raspberry juice to the strains of Fleetwood Mac’s “Dreams.” That video rac...
Inside Facebook’s Push to Defend Its Image

Inside Facebook’s Push to Defend Its Image

Business
The changes have involved Facebook executives from its marketing, communications, policy and integrity teams. Alex Schultz, a 14-year company veteran who was named chief marketing officer last year, has also been influential in the image reshaping effort, said five people who worked with him. But at least one of the decisions was driven by Mr. Zuckerberg, and all were approved by him, three of the people said.Alex Schultz, Facebook’s chief marketing officer, has been influential in reshaping the company’s image.Credit...Tommaso Boddi/Getty ImagesJoe Osborne, a Facebook spokesman, denied that the company had changed its approach.“People deserve to know the steps we’re taking to address the different issues facing our company — and we’re going to share those steps widely,” he said in a state...
The Battle for Digital Privacy Is Reshaping the Internet

The Battle for Digital Privacy Is Reshaping the Internet

Technology
“The internet is answering a question that it’s been wrestling with for decades, which is: How is the internet going to pay for itself?” he said.The fallout may hurt brands that relied on targeted ads to get people to buy their goods. It may also initially hurt tech giants like Facebook — but not for long. Instead, businesses that can no longer track people but still need to advertise are likely to spend more with the largest tech platforms, which still have the most data on consumers.David Cohen, chief executive of the Interactive Advertising Bureau, a trade group, said the changes would continue to “drive money and attention to Google, Facebook, Twitter.”The shifts are complicated by Google’s and Apple’s opposing views on how much ad tracking should be dialed back. Apple wants its custom...
What the Privacy Battle Upending the Internet Means for You

What the Privacy Battle Upending the Internet Means for You

Technology
The internet is changing, including how much we pay for content and the ads and brands we see.That’s because Apple and Google, two hugely influential tech companies, are rolling out privacy protections that hinder marketers from gaining access to our data when they show us ads. The changes have major repercussions for online advertising, which are a business foundation for the free apps and websites that many of us use, like Facebook, TikTok and the Weather Channel. Those sites and apps now have to come up with new ways to show ads or make money.Here’s what that means for you.What’s happening?For decades, advertisers relied on “cookies,” pieces of code planted in web browsers that can follow our personal web browsing to track us online and show us relevant ads. When smartphones came along,...
Justice Dept. Is Said to Accelerate Google Advertising Inquiry

Justice Dept. Is Said to Accelerate Google Advertising Inquiry

Technology
WASHINGTON — The Department of Justice has accelerated an investigation into Google’s digital advertising practices and may file an antitrust lawsuit against the internet giant before the end of the year, two people with knowledge of the government’s thinking said on Wednesday.The investigation focuses on Google’s power in the digital ad market, looking at how the company uses its dominance in auctions and ad technology to maintain its power, said the people, who were not authorized to speak publicly. In recent weeks, the Justice Department has called in more third parties as witnesses and asked for documents and interviews, in a sign it has picked up the investigation’s pace, the people said.The department declined to comment. Google said on Wednesday that there was “enormous competition ...
Facebook Said to Consider Forming an Election Commission

Facebook Said to Consider Forming an Election Commission

Technology
Facebook has approached academics and policy experts about forming a commission to advise it on global election-related matters, said five people with knowledge of the discussions, a move that would allow the social network to shift some of its political decision-making to an advisory body.The proposed commission could decide on matters such as the viability of political ads and what to do about election-related misinformation, said the people, who spoke on the condition of anonymity because the discussions were confidential. Facebook is expected to announce the commission this fall in preparation for the 2022 midterm elections, they said, though the effort is preliminary and could still fall apart.Outsourcing election matters to a panel of experts could help Facebook sidestep criticism of...
A Thumbs Down for Streaming Privacy

A Thumbs Down for Streaming Privacy

Technology
This article is part of the On Tech newsletter. Here is a collection of past columns.There’s an expression about the personal-information-grubbing practices of free digital services that sell ads, including Facebook and weather apps: If you don’t pay for the product, you are the product.But sometimes you can pay for a product and be the product.Common Sense Media, a nonprofit advocacy group for children and families, published a report this week that found that most of America’s popular streaming services and TV streaming gadgets such as Netflix, Roku and Disney+ failed to meet the group’s minimum requirements for privacy and security practices. The lone exception was Apple.We’ve become accustomed to the corporate arms race to track our every mouse click and credit card swipe. But what’s s...