Friday, October 22News That Matters

Tag: Shopify Inc

Will TikTok Make You Buy It?

Will TikTok Make You Buy It?

LifeStyle
The Pink Stuff, an abrasive cleaning paste for hard surfaces, was doing “absolutely nothing for 15 years,” said Henrik Pade, a managing director at its parent company Star Brands, headquartered in the United Kingdom. In 2017, it gained a little boost from cleaning influencers on Instagram and YouTube. The company, which at the time sold most of its cleaning products through domestic brick-and-mortar grocery stores, started investing in social promotion, but “we didn’t know enough about it,” Mr. Pade said.Then came TikTok. “We can’t take any credit for it as a big strategic plan,” Mr. Pade said. “It happened, and we started to follow.” Videos of people cleaning kitchens, bathrooms and off-label items — shoes, car wheels — with the Pink Stuff have, in little more than a year, accumulated mor...
A T-Shirt Shop for the Semi-Ironic ‘Twilight’ Fan

A T-Shirt Shop for the Semi-Ironic ‘Twilight’ Fan

LifeStyle
Before 2020, Madison Sinclair hadn’t seen any of the “Twilight” movies. But after watching all five during quarantine, she grew completely enamored — and inspired to express her new fandom.“I wanted to make something that was like, ‘Is this satire or is this real?’” Ms. Sinclair, 21, said on a video call from her home in Houston. The result was a T-shirt, created using a clothing customization website, with the sentences “Bite me, big boy!” and “I love my vampire boyfriend” flanking a photograph of Robert Pattinson, the films’ male lead. On the back, it said “Edward Cullen’s biggest fan!” in bright pink letters.When Ms. Sinclair wore the shirt in a TikTok video, the comments soon filled with questions about where to buy it.“I was like, ‘They have to be kidding. This is the most random, spe...
TikTok, in Deal With Shopify, Adds In-App Shopping

TikTok, in Deal With Shopify, Adds In-App Shopping

Technology
TikTok and Shopify, the e-commerce platform, said on Tuesday that they were working together to add the ability for consumers to shop directly in the TikTok app for the first time.TikTok has largely been known as a video app that provides entertainment and memes. Users have not been able to buy products directly in the app, even though TikTok features many influencers who often talk up clothing, makeup and household products. Instead, users have been able to buy goods on TikTok only through ads on the app.But under the new partnership, Shopify merchants that participate in a pilot program will be able to add a shopping tab to their profiles and link to products within TikTok posts. Shopify said it expected to expand the feature to all of its merchants this fall.TikTok joins Instagram and F...
Sundar Pichai Faces Internal Criticism at Google

Sundar Pichai Faces Internal Criticism at Google

Technology
OAKLAND, Calif. — The seeds of a company’s downfall, it is often said in the business world, are sown when everything is going great.It is hard to argue that things aren’t going great for Google. Revenue and profits are charting new highs every three months. Google’s parent company, Alphabet, is worth $1.6 trillion. Google has rooted itself deeper and deeper into the lives of everyday Americans.But a restive class of Google executives worry that the company is showing cracks. They say Google’s work force is increasingly outspoken. Personnel problems are spilling into the public. Decisive leadership and big ideas have given way to risk aversion and incrementalism. And some of those executives are leaving and letting everyone know exactly why.“I keep getting asked why did I leave now? I thin...
Online Scammers Have a New Offer For You: Vaccine Cards

Online Scammers Have a New Offer For You: Vaccine Cards

Technology
SAN FRANCISCO — On Etsy, eBay, Facebook and Twitter, little rectangular slips of paper started showing up for sale in late January. Printed on card stock, they measured three-by-four inches and featured crisp black lettering. Sellers listed them for $20 to $60 each, with a discount on bundles of three or more. Laminated ones cost extra.All were forgeries or falsified copies of the Centers for Disease Control and Prevention vaccination cards, which are given to people who have been inoculated against Covid-19 in the United States.“We found hundreds of online stores selling the cards, potentially thousands were sold,” said Saoud Khalifah, the founder of FakeSpot, which offers tools to detect fake listings and reviews online.The coronavirus has made opportunists out of many people, like those...
Google Aims to Be the Anti-Amazon of E-Commerce. It Has a Long Way to Go.

Google Aims to Be the Anti-Amazon of E-Commerce. It Has a Long Way to Go.

Technology
OAKLAND, Calif. — Google tried to copy Amazon’s playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy.Google is trying to present itself as a cheaper and less restrictive option for independent sellers. And it is focused on driving traffic to sellers’ sites, not selling its own version of products, as Amazon does.In the last year, Google eliminated fees for merchants and allowed sellers to list their wares in its search results for free. It is also trying to make it easier for small, independent shops to upload their inventory of products to appear in search results and buy ads on Google by teaming up with Shopify, which powers online stores for 1.7 million merchants who sell directly to consumers.But like G...