Friday, January 21News That Matters

Tag: Sneakers

A Day in the Studio With Salehe Bembury

A Day in the Studio With Salehe Bembury

LifeStyle
“Three years ago, that wasn’t happening,” Kevin Trotman, an associate product manager of global collaborations at New Balance, said in an interview. “It just speaks volumes to Salehe and our other partners — people are very excited about it because they trust him. He’s proven himself to the point where it’s like, OK, this is going to be fire, whatever it is.”His first collaboration with New Balance was a bright, burnt orange furry sneaker he called “Peace Be the Journey.” This year’s collaboration was a lime green, cerulean blue and tan leather pair that he named “Water Be the Guide.”And he has another highly anticipated shoe release in December — a collaboration with Crocs. His design is a significant departure for the brand: Lines, not holes, flow in a wavy pattern and wrap around the de...
Rick Owens on Corrupting the Classics

Rick Owens on Corrupting the Classics

LifeStyle
By now, Rick Owens has “corrupted,” as he puts it, several iconic shoe brands, breathing his weirdness into the safe and reliable designs of Birkenstock, Dr. Martens, Adidas and Converse. But one man’s corruption is another brand’s highly marketable collaboration, and Mr. Owens has grown to appreciate these partnerships.He used to roll his eyes at them until he learned, after years of working in isolation, that collaborations are “a great way to meet new people,” he said. He seems, now, to be having a lot of fun.“Being able to corrupt something pure like that is kind of delicious,” he said. “And when I say corrupt, I’m saying that affectionately. I’m tweaking something they have that exists and re-proportioning things. It is not corrupting in a malicious way. It is teasing.”Last week, Mr. ...
Nike’s Shifts in Track and Field Are Top of Mind as Trials Begin

Nike’s Shifts in Track and Field Are Top of Mind as Trials Begin

Sports
As Nike has grown, it has dominated track and field with the fervor of a team trying to run up the score: Don’t just win, crush the competition to send the message that elite athletes who win do so while wearing Nike.Several visible changes have prompted athletes to question whether that is changing.Athletes aren’t getting the same sponsorship deals.Nike has long tried to gobble any track and field athlete who had even an outside shot at competing on the world stage. While other running brands, for example, sponsor a handful of distance runners or perhaps a group of them, Nike sponsors dozens of runners who run middle and long distances in three groups, as well as sprinters, field athletes and distance runners who are not part of one of the groups.“Nike’s heritage is in track and field, an...
The Secret Psychology of Sneaker Colors

The Secret Psychology of Sneaker Colors

LifeStyle
Aqua blue, acid lime and grape purple. Electric orange interspersed with neon pink. Gray suede and cheetah print mixed with white and gold. These are not descriptions of a minimalist’s worst nightmare, but rather new color combinations from Adidas, Reebok and New Balance. And they are jarring by design.In the age of the infinite scroll and the era of sneaker culture, where the competition to make the hottest, rarest, most wanted kick is more intense than ever, the shoe that clashes shades with the most force stops traffic — at least of the online kind. As a result, athletic shoe companies are increasingly becoming fluent aficionados of that old art: color theory.The links between color and emotion have been studied for centuries, from Carl Jung’s color coding of personality traits to focus...
Paul Van Doren, 90, Dies; Built an Empire With Vans Sneakers

Paul Van Doren, 90, Dies; Built an Empire With Vans Sneakers

LifeStyle
Paul Van Doren, a founder of Vans, the Southern California sneaker company that became synonymous with skateboarding almost by chance and then grew into a multibillion-dollar business, died on May 6 in Fullerton, Calif. He was 90.His death, at the home of one of his children, was confirmed by a representative for VF Corporation, which now owns Vans. He lived in Las Vegas.Mr. Van Doren founded the Van Doren Rubber Company in 1966 with the investor Serge D’Elia and soon brought on his younger brother James and Gordon Lee, a colleague from his years working for another sneaker manufacturer.The idea was straightforward: sell high-quality but inexpensive sneakers from a store adjacent to a factory in Anaheim. The company handled production on-site, making it easy to fill orders of different siz...
The Art of the Sneaker

The Art of the Sneaker

LifeStyle
Do you know your SMU from your player exclusive, or the most traded pair of sneakers in history? The top 10 sneaker consumers by country? The answers lie in “Sneakers Unboxed: Studio to Street,” an ambitious new exhibition that opened at the Design Museum in London this week. It offers proof positive, if any were needed, that we are living in the age of the sneaker.Driven by a mix of consumer demand, savvy brand marketing, manufacturing innovation and internet-propelled hype, sneakers are both a dominant fashion sector worth around $115 billion a year, according to estimates by the market research group NPD, and an increasingly valuable collectors’ asset class.Kanye West’s first sample pair of Yeezys — black leather high-tops he wore to the 2008 Grammys — sold for $1.8 million at Sotheby’s...
Zion Williamson’s Year in College Was Worth More Than He Got

Zion Williamson’s Year in College Was Worth More Than He Got

Sports
Zion Williamson shouldn’t have to deal with this.In case you missed it, Williamson, now one of the N.B.A.’s brightest young stars, had his name come up in a lawsuit pitting former top college basketball recruit Brian Bowen against Adidas. The news was first reported by The Raleigh New & Observer and The Athletic this week.Before he could play a single college game, the N.C.A.A. stripped Bowen’s eligibility after the F.B.I. began investigating a spate of under-the-table payments in college basketball over the past few years.The F.B.I. found that an Adidas employee and others had schemed to pay Bowen’s father to steer him to Louisville, a school that collects $16 million a year for wearing the sporting goods giant’s gear. Bowen, who never played college basketball, now toils in the N.B.A...
The Preachers ’n’ Sneakers Trend is Alive and Well and Spawning Merch

The Preachers ’n’ Sneakers Trend is Alive and Well and Spawning Merch

LifeStyle
Ben Kirby started the Instagram account @preachersnsneakers as a gag in 2019. Mr. Kirby, then a 29-year-old MBA student and former Marine, had no idea that the result — images of megachurch pastors decked out in designer gear, juxtaposed with the price tags of their clothes and shoes — would ignite a widespread conversation about materialism in the church.Two years later, Mr. Kirby is still fanning the flames. He has sold hoodies, hats and T-shirts branded with the PreachersNSneakers logo, briefly ran a Patreon platform, currently hosts a podcast, and now has a book “PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities,” to be released on April 27.A meditation on celebrity and wealth from Mr. Kirby’s perspective as a sneakerhead and a Christian, it will ...
Kobe Bryant’s Nike Contract Expired. The Implications Are Complex.

Kobe Bryant’s Nike Contract Expired. The Implications Are Complex.

Sports
Almost all N.B.A. players are endorsed by one sneaker company or another. But only a handful have lines of shoes named after them, fewer have popular lines that sell tens or hundreds of millions of dollars worth of merchandise annually and even fewer stay popular in retirement. In the 1990s, a handful of W.N.B.A. stars had shoe deals, including Sheryl Swoopes, who was the first female athlete to have a signature basketball sneaker.Nike clearly believed that Bryant’s appeal extended into retirement, signing him to a new five-year agreement on the day of his final N.B.A. game: April 13, 2016. Bryant played his final season in the Kobe 11s, the 11th edition of his sneaker line. After his retirement, Nike released a new line of sneakers styled as Kobe A.D., or anno Domini, the Latin phrase tha...
Company Will Offer Refunds to Buyers of ‘Satan Shoes’ to Settle Lawsuit by Nike

Company Will Offer Refunds to Buyers of ‘Satan Shoes’ to Settle Lawsuit by Nike

LifeStyle
A Brooklyn company that was sued by Nike over the unauthorized sale of Satan Shoes — an aftermarket sneaker that contains a drop of blood and was promoted by the rapper Lil Nas X — agreed on Thursday to accept returns of the footwear as part of a settlement.The company, MSCHF, will offer refunds to people who want to return the sneakers under the terms of the settlement, according to Nike, which said in a statement that the purpose of the “voluntary recall” was to remove the shoes from circulation.The settlement came a week after a U.S. District Court judge in Brooklyn granted Nike a temporary restraining order against MSCHF (pronounced mischief) after it sued the company last month.A total of 666 pairs of the Satan Shoes were produced by MSCHF, which incorporated drops of its employees’ b...